Every Tuesday morning, I review a book that I read recently. If you missed any, you can read past reviews here. This week’s book is Stand & Deliver: How to Become a Masterful Communicator & Public Speaker (kindle version) by Dale Carnegie Training.
You may have noticed that most of my recent book reviews have been books about preaching in some form or another. This one is no exception. Regardless of where you are in terms of speaking, if you are just starting out or have been doing it for years, this is a book worth checking out. Tons of helpful tips in here.
Here are just a few:
- Good conversationalists make good speakers. They’re sensitive to the presence of others. Their antennae are forever alert, picking up signals from their audience and responding to those signals in the presentation. Good speakers achieve a marvelous give-and-take with listeners, just as good conversationalists do in a social setting.
- Both speakers and conversationalists recognize that people desire recognition more than any other factor.
- Small minds talk about things, average minds talk about people, and great minds talk about ideas.
- Connection is the essence of effective public speaking.
- No matter what you’re talking about, connect it directly to the self-interest of your listeners.
- If the speaker has no clear objective, the presentation might never cast off. The engines might never start, and the audience will never know the thrill of sailing a charted course to a destination that gradually emerges in the journey.
- Inspiring action is by far the most frequent, the most important, and the most challenging motive.
- For a speaker, sincerity is the wild card that trumps everything else.
- High impact speakers know how to get action by setting one desire against another.
- Great speakers know in advance the exact words they’ll use in both the opening and closing of their talks.
- You have to find ways to persuade your listeners. You have to do it painlessly, so they don’t even know they’re being persuaded. They have to think they’ve reached your desired conclusion on their own. Instead of marveling at how smart you are, they have to congratulate themselves.
- There are three types of effective persuasion. Speakers can appeal to reason, they can appeal to emotion, or they can rely on the persuasive influence of their own character and personality.
- Great speakers simply find the most effective vehicle for conveying their ideas. More often than not, this begins by understanding what is already in the mind of the audience, then connecting that knowledge with the message to be conveyed. Invention, therefore, refers to what a speaker says rather than how he or she says it.
- Every idea, concept, or conclusion which enters the mind will be completely believed unless hindered by some conflicting idea.
- If we present people with an idea, it isn’t necessary to convince them of the idea’s truth as long as we prevent conflicting ideas from arising.
- Studies suggest that people are more attentive when they know what to look for. The first method, known as forecasting, you simply tell the audience what the major divisions of the speech will be. Say something like “First, I’ll review the two primary reasons for the growth in population west of the Rockies, then I’ll discuss the implications of that growth for the building-supply industry.” When used as part of your introduction, forecasting gives the audience an overview of the entire speech and allows them to anticipate major divisions.
- The impact of your speech as a whole depends on your ability to end it with meaning and with passion. To do this, you’ll need to provide information that your listeners can use to improve their lives.