I’m watching the online conference Preach Better Sermons today and wanted to share some of the learnings I picked up. One of the speakers is Nancy Duarte is a communication expert who has been featured in Fortune, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, The Economist, LA Times and on CNN. Her firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and culture and has created more than a quarter of a million presentations. As a persuasion specialist, she cracked the code for effectively incorporating story patterns into business communications. Resonate, her latest book, spent nearly a year on the Amazon.com top 100 business book bestsellers list.
Here are some things from Nancy’s segment:
- Contrast is crucial to a talk sticking.
- Stories build up tension and then releases.
- To communicate effectively you have to like your audience.
- Communicators need to put themselves in their audience shoes.
- Movies that win awards for best picture also win awards for editing. Editing, cutting, crafting is what sets apart a good from a great talk.
- The hero of a presentation is not the person talking the most, but the audience. The audience determines if your idea lives or dies. They make or break your idea.
- People should leave a sermon and feel unstuck.