Every Tuesday morning, I review a book that I read recently. If you missed any, you can read past reviews here. This week’s book is There’s No Such Thing as Public Speaking: Make Any Presentation or Speech as Persuasive as a One-on-One Conversation (kindle version) by Jeanette and Roy Henderson.
I was recommended this book by Justin Anderson and it really does have a ton of wisdom in it for communicators.
The biggest takeaway for me from the book had to do with body position and eye contact. Picking out 3 people that you will continually make eye contact with, thus giving the effect that you are looking at the entire room and pulling in everyone around them. They also pointed out that every main point should be given to the center section, 2/3 of the way back. Applying these two principles in the last few sermons have made a huge difference.
Here are a few other things that I highlighted:
- The goal of the perfect presentation: to realize that the number of people listening is irrelevant; you are simply having a one-on-one conversation with a lot of people at once.
- As the presenter, you must clearly understand that everything you do, every move you make will have a consequence, and the audience will respond accordingly.
- Before you being any conversation, meeting or presentation, you must know what need you intend to have satisfied as a result, what effect you desire.
- Every presentation should begin with an irrefutable statement that the audience can nod and mentally say “yes” to.
- Every presentation should create in the audience a desire to have a need met and satisfied. They should hear you, know what need you will meet and satisfy and wait for it.
- The best rule of thumb with gestures is to wait for it, then when you feel it, go for it.
- The longer the pause, the more anticipation you build, and the more attention your audience will pay to what comes next.
- When the presenter appears less organized or knowledgable than the audience, there is little hope that the presentation will be well received.
- The more natural something appears, the more time went into making it appear that way.
- The presenter must represent authority, must be the leader for that moment in time.
- To establish authority through dress, dress one step up from what your audience is wearing.
- You want your clothes to say, “I’m just like you, I just have a little more knowledge or authority. Therefore, I’ve been a little more successful on this particular subject.”
- Dressing below the audience will fail to project authority and it will be nearly impossible for the audience to perceive you as the leader.
As I said, if you preach on a regular basis, this is a book worth picking up and going back to on occasion.