I often get asked by other pastors if they should have a blog. After all, it seems like any pastor who is doing anything has a blog. Whether that is true or not, it feels that way. Also, many pastors hope to write a book one day and a blog is a natural first step.
I’ve been blogging for 8 years now and I believe that a pastor should blog. Here are 4 ways to know if you should:
- You feel like you have something to say. If you don’t feel like you have something to say or you are starting a blog because every other pastor in your network has a blog, you shouldn’t start one. Don’t look to fill a void in the blog world, there probably isn’t one. Just write about the things you are passionate about. When I write something, I ask myself, “Do I want to know about this?” That for me is the question. If I’m interested in a topic, I assume others will be as well. Don’t try to talk about something you don’t care about or aren’t passionate about.
- You like to write. I’ve asked writers about their rhythm and schedule and many writers love to write. I’ve met some that have told me, “I write because someone pays me and I have a deadline.” If that’s you, don’t blog. Stick to books. I tried to make on of our leaders blog because I thought it would be helpful and it was a disaster. He hated it and I stopped trying to force him. It has to be something you want to do.
- It is a great way to shepherd and lead your church or organization. This is the reason I have continued blogging. I love to preach, read books, prep sermons and develop leaders. Blogging is an opportunity for me to shepherd and lead my church outside of Sunday morning. I can post more ideas about my sermon, talk about things I didn’t have time for in my sermon, pass on great articles and helpful resources. This is why pastors should blog. If you don’t, I believe you are missing a great leadership and shepherding opportunity.
- It is work. But it is work. Keeping up a blog takes time. A friend of mine recently told me that he had his highest traffic ever and said it was because he posted regularly. If you want to grow a blog, you have to write regularly. If you don’t, your readers won’t know when there is new content and won’t come back. The best way to grow a blog is to be helpful and write good content. Look at any of the blogs with the most traffic and usually those 2 things are true. Get into some kind of rhythm that works for you in terms of writing and stick to it.