How to Win Men

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Every study on church and our culture largely says the same thing: Women are more likely than men to attend church, give, be involved, serve, lead, etc. Essentially, women are more willing and more likely to do anything spiritual than men.

There are a whole hosts of reasons: women are more spiritual, most pastors are not manly, churches are designed for women (this is true of a ton of churches but they won’t admit it), sermons are geared towards women, churches don’t know how to communicate to men who don’t have kids, pastors who do talk to men simply yell at them and tell them to get a job (while this might be needed I don’t think every man who walks into our churches is a lazy slob who lives at home and plays video games).

I was recently asked to join a team that helps to put events on for men in Arizona. I started to ask around about the organization because truth be told, I thought it was interesting since Revolution doesn’t have a men’s or women’s ministry. Essentially, we see our church as those.

I asked someone who knew them well what he thought of this organization and he said, “Their meetings are a bunch of talk about ideas, what they’ll do but in the end, no action.”

I looked at him and said, “So, like a men’s ministry.”

Now, before you misread this, I have nothing against men’s ministries, except for the fact that they often don’t work. They may help men who want to go to large events, or men who like to camp or men who like to read. Let’s be honest, most men’s ministries center around these 3 things. Every man isn’t into those things.

The reason that most churches are failing to reach men where they are is action.

We don’t call men to enough.

In most churches, we challenge men to show up, give a tithe check, maybe serve, get their kids there and be a presentable husband. Really? First off, a men could walk over this bar.

When the bar is too low, men wonder if it is worth their time. 

Here are 5 ways to raise the bar for men in your church:

  1. Preach to men. Most churches, the win for men is to stop looking at porn. While porn is destructive and pervasive, every man is not looking at it every day. There are more things a man struggles with or has questions about. Men in a sermon tend to want logic, clarity and action steps. Women tend to want more stories, feelings and emotions. While a sermon should strive for both, most pastors end up on one end of the spectrum and their church reflects that. I often think about men I know when I preach on a passage and try to discern questions they would have about it. When men leave a church, they tend to talk about if they were challenged to think in a new way, while women tend to talk about how they felt after a service. Not all are like this, but I’ve found this to be typical.
  2. Have a clear win. If your church doesn’t have a clear win, a clear vision, men will not sign up for it. Men want to know what is on the line, what impact something will make, why they need to show up.
  3. Show them how actions affect their legacy. Men are concerned with legacy, how things will end up, how they will be remembered. When you minister to a man, keep this in mind. Date night with his wife is not just something for today, but has an enormous affect on the marriages of his kids. Purity in his life will be passed on to his kids and grandkids. Whenever possible, show a man who what he is doing right now, good or bad, will affect his legacy.
  4. Give them clear examples worth following. One of the reasons I didn’t want to become a pastor when I was 18 was I had never met a pastor I wanted to be like. Most men look at church leaders and see people they don’t want to be like. Or, they don’t see men they would want to become. This doesn’t mean every pastor needs to drink beer or have a tattoo, but when men follow another man, they are following someone they want to emulate. Put leaders in your church, in visible places who men would want to emulate.
  5. Expect men to succeed. It is amazing to me what happens in someone’s life when we expect them to succeed or reach a goal. People pick up on our expectations and they have a way of reaching our expectations. If you expect men to lead family devotions, tell them, tell them you believe they can do it and give them resources to do it. If you expect men to reach something, tell them and help them get there. Too many churches seem to say, “We’re content if men just show up.” Or, “You should do ___” and then never give them any tools to accomplish this.

The reality for reaching men is they have a habit of becoming what we expect them to be.

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