God’s promise to use Abraham and his descendants to bless the nations rushes like a river through every chapter of the Bible. Scripture, is not just a collection of theological truths to learn and moral lessons to master. Scripture is an announcement about a rescue mission God has come on for us, and an invitation to join that rescue mission (2 Corinthians 5:14 – 20).
There is no man nor church in the world that can come to God in prayer, but by assistance of the Holy Spirit . . . If men did see their sins, yet without the help of the Spirit they would not pray . . . There is nothing but the Spirit that can lift up the soul or heart to God in prayer . . . The soul that rightly prays, it must be in and with the help and strength of the Spirit; because it is impossible that a man should express himself in prayer without it. He explains, O how great a task it is, for a poor soul that becomes sensible of sin and the wrath of God, to say in faith but this one word, “Father!” . . . O! says he, I dare not call him Father; and hence it is that the Spirit must be sent into the hearts of God’s people for this very thing, to cry Abba, Father: it being too great a work for any man to do knowingly and believingly without it.
But what do I love when I love you? Not the beauty of any body or the rhythm of time in its movement; not the radiance of light, so dear to our eyes; not the sweet melodies in the world of manifold sounds; not the perfume of flowers, ointments and spices; not manna and not honey; not the limbs so delightful to the body’s embrace: it is none of these things that I love when I love my God.
And yet when I love my God I do indeed love a light and a sound and a perfume and a food and an embrace—a light and sound and perfume and food and embrace in my inward self. There my soul is flooded with a radiance which no space can contain; there a music sounds which time never bears away; there I smell a perfume which no wind disperses; there I taste a food that no surfeit embitters; there is an embrace which no satiety severs. It is this that I love when I love my God.
Building a platform means that people follow your updates, listen to your words, respect and trust you, and yes, consider buying whatever it is you’re selling. But they will only do that if they like you – and the way you get readers to like you is by legitimately helping them. Answer their questions. Give them stuff for free. Share sources of good, helpful information. Make them laugh and smile. Do what they cannot: gather information or share entertainment value. Access people and places they want to learn more about. Help them achieve their goals. Enrich their lives. After they have seen the value you provide, they will want to stay in contact with you so they can receive more information. They will begin to trust your content – and become a follower. And the more followers you have, the bigger you platform becomes.