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How to Determine the Target of Your Church

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church

So far in this blog series, we’ve looked why every church has a target (defined or not) and why every church needs to have a target (and the benefits of a target).

The question then, if you believe me so far (and I hope you do as a strong leader who reads this blog) is: how do I determine the target of my church?

This can come from a variety of places:

  1. Who lives around the church you pastor.
  2. Who already attends the church you pastor.
  3. A group of people or segment of the population God has placed on your heart.

Here’s a question to ask that few churches ask but shows who God might be calling you to reach: Who are we best suited to reach?

 

The next question a leader or a church must answer is: Are we willing to do whatever it takes to reach this person?

This might mean some changes are made to the church, new things are started, old things are buried and not used anymore. This also means that you don’t alienate others. This is one of the reasons many churches shy away from being clear about who they are best suited to reach. This is important. You want to reach everyone, but you as a person, you as a church are best suited to reach a specific person.

As our church has thought about this, here are some things this means for us as we seek to reach unchurched people in our city, particularly men.

  • Sing songs men will sing. Men don’t want to sing a love song to Jesus and they don’t want to sing high. Men also don’t usually like to clap and sing (they will only do one). Most of our songs are low, mid-tempo and about the greatness and power of God. Men resonate with these themes.
  • Portable church. Being portable is hard work and tiring. Set up and tear down is also where the majority of men serve. Most men don’t want to teach, lead a class or greet, but they will move stuff.
  • MC’s and classes have end dates. Men like end dates and our culture is set around end dates. Too many churches have groups and classes that meet until Jesus returns. Men don’t sign up for that.
  • Simple church. We don’t do a lot, we aren’t complex.
  • No women’s ministry (or men’s for that matter). I’ve written about this before so I won’t belabor this point, but if you want to reach men, a women’s ministry will unintentionally stand in the way of that. You can disagree with that, and some people do, but we’ve found this to be an inhibitor to reaching men that we don’t have one.
  • Logical sermons. Men are logical. Yes, they like stories and they like to be moved emotionally, but not as much as they want to figure things out logically. Preaching emotional sermons to women is easier, which is why many pastors do it. It is why most pastors preach from the gospels instead of a NT letter. Yet, logic wins men.
  • Preach through books of the bible. Men want to see how something fits together. That doesn’t happen in a topical sermon, but it does when you preach through a book of the Bible. It also causes you to have to preach on everything. Men want you to hit the hard topics. They want you to man up and preach tough things and answer difficult questions and wrestle with them through doubts.
  • Resources to help men lead their families. One of the reasons men don’t lead their families or read their bibles is they don’t know how to. Men will not do things they don’t think they will succeed in. So help them. Give them resources to accomplish what God has called them to accomplish.
  • Male leadership. This will sound sexist and I’m not saying it isn’t: men follow men. It is a simple truth. This doesn’t mean a church should have no female leadership. In fact, if you don’t have female leaders in your church, you will be missing out on some great ideas and balance as a church. If you want to reach men though, you need to have male leaders that are worth following, men that other men want to be like. Here are some examples of a vision that we give to men for their lives: http://www.tucsonrevolution.com/fight/ and http://www.tucsonrevolution.com/versus/.
  • Always take a next step. Men are action oriented, they want steps and they want to take them, as long as they are clear. Every week, we challenge our church to take some kind of next step. It might be to come back, to follow Jesus, get baptized, forgive someone. It is always an obvious one (or three) from the sermon.

Is this a lot to do? Yes.

When we unpack for someone new at our church, who we target and why. If they don’t like it, they almost always say, “But I appreciate it that it is clear and you thought through it.”

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You Long for Blessing

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blessing

There are two great words in the Bible that describe the posture of our souls toward other people. One is to bless. The other is to curse. We are creatures with wills, and in every encounter with other people we will what is good for them, or fail to do so: we will what is bad for them. Blessing is not just a word. Blessing is the projection of good into the life of another. We must think it, and feel it, and will it. -Dallas Willard, Soul Keeping: Caring For the Most Important Part of You

Blessing is not something we talk a lot about in our culture, or experience or do. Our culture is more concerned about being right, putting others down, getting others in line, controlling outcomes.

Yet, blessing is something long for.

So how do you bless someone instead of curse them? Here are 4 ways to bless someone:

  1. Have a right heart. No one blesses from a place of pride or selfishness. It is a giving away. It might be financial, time, effort, care or love on your part to someone else. This is why it is rarely done. We bless people we think deserve, instead of blessing the people God has given to us. I remember when I got married and the pastor who had mentored me through college prayed over me. It was one of the most emotional moments of my life. Here was a man that to this day, I have done very little for simply because I couldn’t give him anything. He mentored me, showed interest in me, used his connections to better me and my ministry and he was asking God to pour more blessings on me. That’s a right heart. Giving, knowing that you will get nothing back. 
  2. Help them see who God wants them to become. Because blessing comes from someone, you are really helping the person you are blessing helping them see themselves as God sees them and who God wants them to become. This might be challenging a child to be who they are called to be. At the end of the day, this is vision casting. This is painting a picture for someone about how they are settling in life. Not in a negative way or a “stop doing that” sort of way. But, don’t you want more out of life kind of talk. There is a difference. One is negative that shows how much smarter you are and one is more helpful and comes from a place of serving that says, “I don’t want you to miss God’s best in your life.”
  3. Be willing to serve someone. Blessing is about giving something of yourself away, to someone. You may serve them, be generous to them. It might simply be words spoken to them. It will require you to take a step towards them. Blessing is not reciprocating. There is a difference. When I bless my children, I am not expecting them to give something back for it, or to earn it.
  4. Blessing shows someone where they have come from, but where God wants to take them. Each year, I write a letter to our kids on their birthday. In the letter, I highlight how they have grown this year, how God has worked in their hearts and lives, what has happened in our families. My plan is to give these letters to them when they graduate high school and go to college. I want them to have a picture of who they are, where they have come from, so that it influences them onto where they are going. In Scripture, when someone blesses someone there is usually a genealogy nearby in the text. This is a reminder of where these people have come from, their history. In essence, it is who they are, their identity. Blessing is a way of reorienting someone’s identity, helping them to see things more clearly so they are on track.
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Why You Need to Define Your Target

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church

I’ve been doing a series of posts on churches and the target they have (or don’t have). You can read part 1 on the fact that every church has a target (whether defined or not) here.

Once you determine that you will have a target, the question then becomes, who is it? How do you define it? How specific should it be?

Before you can answer those questions, maybe you are still on the fence about this whole idea. Having a target as a church sounds like a business, or that you don’t like certain people or that you are catering to someone.

As I mentioned already, you have a target, it just might be defined yet.

Here’s what happens in churches without a clearly defined target:

  • Every idea is a good idea. If you don’t have a clear target, every idea has to be put on the table for discussion and kept on the table. You will struggle to say no to anything, because your only reason will be “you don’t want to do it” or “we’ve alway done it this way.” Should we have a drama team? A puppet team? A quilting fair? A small group for coin collectors? Should use drums? Sing hymns? Preach topically or expository sermons? The answer to the above is yes. Do it all.
  • People burn out. Which leads quickly to burnout. When you don’t have a target and say yes to things you should say no to, you end up with a busy church calendar.
  • No one knows what the win is, so excitement and momentum are low or nonexistent. This is why church is so sad to me. I talked to a friend recently who quit his job at a church after “asking for almost 2 years for the lead pastor to define the win for our church. I even told him if what I was doing didn’t fit, I’d stop doing those things. I just wanted to know what the win was.” If you don’t know what the win is as the leader, no one else knows. If no one else knows, no one will know where you are, how you are doing and if it is worth their time, money, and effort. Without this knowledge, they are simply showing up. And no one enjoys just showing up. People will do it for a little bit out of a sense of duty, but they will walk away soon enough.
  • Budgeting is often a battle. If every idea is a good one because there is no target, no defined win, budget meetings are filled with people arguing for their pet projects and ministries they care about. If you don’t define the win, people will make their own.
  • God moves in other churches. I can’t prove this, I have no data on this. I can only look at the church I lead and the times the win was not clear there is a definite absence of God moving compared to the times the win was clear. This is convicting to me as a leader as I think about Revolution. It spurs me to stay as clear as possible, to never let me passion wane.

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Every Church Has a Target

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church

If you were to ask most pastors, church leaders or people who attend church, who the target of their church is, this is the answer you will most likely get, “We’re trying to reach everybody.”

This sounds nice, it sounds Christian and loving, but is impossible.

No church is trying to reach everybody. 

Here’s how I know: One, it is impossible. Two, it is impractical.

Think about it like this: the way people dress at your church, the style of preaching, the length of a sermon, the style of music, if you have small groups, MC’s or sunday school classes, the age of people on stage, the look of your building, all of these things decide who will come to your church.

One of the problems churches have is they feel like it is wrong or unloving to have a target.

Churches in the New Testament had a target based on who was there and they contextualized the gospel to their culture and target (who they felt called to).

What is incredible to me is that if you ask a company (Starbucks, Old Navy, Google) who their target is, they know. If you ask a church, the organization with the life saving, life altering truth of the gospel of Jesus Christ who their target is, they don’t know.

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5 Ways to Live When You’re Tired

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rest

It’s the week after Easter. As a pastor, you are tired. Mentally, spiritually, physically, emotionally and relationally.

There’s a good chance that you have been preaching almost every week since January 1st. The summer isn’t here yet, so you know it will be a little bit longer before you get a week off of preaching.

The problem is this: you have very little left to give mentally, physically, emotionally, relationally, but most of all, spiritually. 

In light of this reality, let me give you 5 ideas to finish the ministry year strong.

  1. Take care of your soul. Pastors spend so much time helping others that we often fail to help ourselves and care for ourselves. Read something soul stirring, something that challenges you and has nothing to do with leadership or your upcoming sermons. Read something just for you. Over the Easter weekend, I read John Ortberg’s new book Soul Keeping: Caring For the Most Important Part of You. Sometimes I read something from John Piper or  Charles Spurgeon. One of my favorite’s for this is Mondays with My Old Pastor: Sometimes All We Need Is a Reminder from Someone Who Has Walked Before Us.
  2. Take your day off. This can be hard to do after Easter. There are people to follow up with, new believers to disciple, people who need to get connected on a serving team or in community. There is a lot to do. You also have volunteers who are tired and sometimes, because you are so tired (and your spouse is tired) you are both on edge and not being at home helps to keep the peace and is easier on things. Don’t fall for that trap. Deal with the issues that come up at home, deal with the heart issues of delegating things. Know that you have all the time you need to accomplish all you want to accomplish. Notice I didn’t say, “all you need to accomplish.” You have time for your day off and accomplishing everything else, you just need to plan better.
  3. Plan your vacation well. You should be taking some time off this summer and when you do, don’t make the mistake of just showing up for vacation and hoping you relax. You need to plan it. How much relaxing are you going to do? I would challenge you to not take phone calls, look at emails, twitter, instagram or facebook. When we go on vacation I hand my phone to Katie, she changes all my passwords for email and social media and then we leave. It is great. I am able to engage with my family fully. Also, what are you going to read on vacation? I’ve said before that pastors need to read more fiction to let their brains take a break. Last year I read all of Daniel Silva’s books and this year I’m working through a series by Vince Flynn.
  4. Be prepared for your vacation. I usually try to take a retreat overnight before vacation. For this reason, I find that the first 2-3 days of vacation and my summer preaching break I am on edge, I have a hard time letting go of ministry, what has happened and engaging with my family. I try to get away for a night, spend time in silence, reading my bible, journaling through the past year, confessing sin, listening to the Holy Spirit about my heart. This is a time that is not sermon or vision focused, it is about my heart. By doing this, I am able to let go of many things that have weighed me down so I can engage with my family and truly rest in the summer.
  5. Spend time with friends or doing something you enjoy. Because of how busy the spring is for ministry, activities, and dealing with sickness, you have probably not spent a lot of time with friends or done the activities you enjoy. Maybe it has been too cold to get outside where you live and you feel it. Take some time for this. Call up those friends and make dinner plans. Set time aside for a hike, gardening, a bike ride or whatever you love that you haven’t been doing.

One of the reasons many people burn out is we don’t think through or work hard at rest and recharging. I think it takes more work to rest than it does to do anything else. We have to focus on it, engage it and let go of other things for it to happen. Rest, recharging, will not just happen. We will not just stumble into it. If you are a pastor, the fall that is coming up is too important for you to limp into it because you failed to make the most of your summer. Don’t make that mistake.

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Fixing What’s Wrong with Your Church

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church

I remember when I was in my 20’s looking for a new church job after seminary and one of my professors told me, “Find a church that you would attend if you didn’t get paid to be there.” Let me ask it another way for pastors, “Would you attend your church if you didn’t get paid to be there?”

The answer for many pastors is a resounding, “No.”

You cannot fix anything at your church, you can’t make lasting change until it is clear you want to be there. 

Here’s why it matters:

  1. You aren’t bought in. If you don’t want to be there, you aren’t bought in. You may tell me you were called there or at least take a paycheck from that church, but you aren’t bought in. You will take the next higher paying job as soon as it comes along. As soon as life with the elders or staff member gets difficult, you will update the resume. If you are not bought in, the first sign of a difficult season will send you packing. I know a guy who simply quits his job whenever it gets hard or he doesn’t like someone he works with. Pastors can be the same. This environment creates little buy in from your church and team.
  2. Others know you aren’t bought in. Your church and your leaders know you aren’t bought in. It is obvious. You have no vision, no excitement for the future, you don’t invite anyone to church, you don’t talk about any conversations you have with non-Christians. You are simply showing up and people know it. Pastors think they hide it but your church is as perceptive as kids are with their parents, they don’t miss anything when they are looking. When it comes to vision and excitement, your church is looking to see what you have.
  3. Without being bought in, you will change the wrong things. If you aren’t bought in and aren’t excited, if you don’t want to be there, you will have no vision. When this happens, you will change what you just learned at a conference. You will come back and start a drama team, start using candles, do dialogue in preaching, have more songs or less songs, preach expository sermons or topical ones depending on what the latest trendy pastors said he is doing. This creates a roller coaster ride for your church. They don’t know what the win is and they get nervous when you go to a conference because of what will change afterwards.

I would say, if you wouldn’t attend the church you work at, find a new church to attend. Notice I didn’t say work at. Be bought in somewhere before working there. This is why, when someone emails Revolution about a job, we tell them to move to Tucson, start attending Revolution and we’ll see what happens. We want people who are bought into our vision and excited about where we are going, not people who want a paycheck.

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Culture Trumps Strategy

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strategy

One of the reasons that churches fail to change or be effective is the leaders change the wrong things.

Culture eats strategy for breakfast. -Peter Drucker

In their book Mission Drift: The Unspoken Crisis Facing Leaders, Charities, and Churches, Peter Greer and Chris Horst point out corporate culture is tough to pin down. It’s difficult to define. But it sure is easy to feel. Culture is just “what happens.”

Every church says their strategy is to welcome new people, help people meet Jesus, grow in their relationship with Jesus, develop leaders and plant churches. Yet, for a very few churches is this reality.

Most churches do not see guests, new believers, baptism’s or disciples.

Why?

Their culture fights it.

So what do you do? How does a pastor change a church?

Go for the culture. Define the culture you want. Then go for that.

Don’t tell me that your strategy is the great commission if you aren’t seeing anyone start following Jesus.

Peter Greer said, “Leaders cultivate corporate culture within faith-based organizations just like they cultivate their own spiritual lives.”

You must create boundaries, policies, rules (whatever you want to call them) to keep the culture you are going for clear and on track.

You must celebrate the things that matter most, that help you accomplish your culture.

If your culture that you are going for has new Christians in it, celebrate when that happens. If it is baptism’s, celebrate when they happen. Tell stories. Show videos. Preach sermons.

Don’t leave it to chance. Too many pastors seem content to leave their desired culture to chance and hope that a strategy will enable to accomplish their vision.

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5 Things a Pastor MUST Do on Easter

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easter

Sunday is the super bowl of the church year. We love Easter. It is the hope of our salvation and our world. In most churches, attendance will be higher than any other time of the year. Most unchurched people will be there than any other week of the year.

Here are 5 things a pastor MUST do on Easter:

  1. Check your heart. Confess your sins, keep yourself pure going into Easter. Make sure your heart is ready for what is ahead.
  2. Talk about the resurrection. You will be tempted to be cute and talk about something else for fear everyone knows about the resurrection. Don’t. The resurrection is our only hope. Without, Jesus is still in the grave. Sin and death can defeat us. The world will not be made right without the resurrection. Marriages cannot be saved, addictions cannot be defeated, identities cannot be changed.
  3. Challenge them. Don’t be afraid. Take your skirt off, step up to the plate and tell them, “Today is the day.” For some, they need to be challenged to come back. For others, they need to be challenged to follow Jesus. Men love a challenge. Don’t miss this. Don’t be cute and miss the men.
  4. Invite them back. I’m amazed at how many church services I’ve been to an no one invited me back next week. Tell them, “I look forward to seeing you back next week.” Be friendly, walk around and say hi to people. Lead the way in how your church should be welcoming.
  5. Put as much effort into next week as you did this week. Easter was great and you will be tired, but people will be back at your church on April 27th. Put as much effort into that. Hopefully you started a new series on Easter that they want to hear part 2 of. Be ready.
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Why You Aren’t a Leader

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leader

I meet a lot of people in their 20’s and 30’s who are really smart. The reason I know they are smart is because they tell me. Typically, in your 20’s, you are always the smartest person in the room, especially as it relates to churches. I get it. I was the same way. I’ve had to since apologize to some people I worked under for my arrogance.

If you are in your 20’s and 30’s, there is also a sense of people should just hand things to you.

I remember a couple of years ago being asked by some people at Revolution why we weren’t supporting a church plant in Tucson (sadly, this church plant no longer exists). My response was, “they never asked.” Now, the people asking knew the planter and asked why we didn’t just give money to them without them asking.

Answer: leaders cast a vision. Leaders make the ask. Leaders make it known what is needed. Leaders sit across the table from influencers, givers, and others leaders, cast a vision and say, “I want you to be involved and here’s how _____.”

Leaders do not wait for someone to give them something.

If you are a church planter or pastor and don’t have the volunteers you need, the money you need, the people you need. You have either not asked or you are not casting a compelling vision for people to join.

Don’t miss this: people are not looking for something else to give to or something else to do. 

They are looking for something worth their time, money and effort.

This is hard to do and this one reason is why so few dreamers ever reach their full potential. Here are 3 ways to ask:

  1. Don’t say no for someone. You have a need and you know the perfect person to fill that need, except they are really busy. Many pastors will not ask that person, they will ask someone less qualified. Don’t. Don’t say no for someone. Let them say no for themselves. They might be too busy. They might cut something out of their life to do what you ask them to do.
  2. Know what you are asking for. If you are asking them to give to something, know how much you are asking for. If it is serving, know for how long and how much time it will take. The more specific you are in what you are asking for, the higher the chance they will say yes.
  3. Know why you are asking. This is where many leaders miss the boat. They know “what” and “how” for their church plant, team, ministry, etc. but they don’t know why. Why should this person do this? What will it gain? Why is it worth their time or money? I once talked to a campus minister and all he told me in our hour meeting was what he would do on campus. I already knew that. I wanted to know why, I wanted to hear his heart, I wanted to hear his passion and why it drove him to give his life to it.
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One of My Hopes for the Church

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plant a church

Can I tell you one of my dreams for Revolution Church and your church?

I preached on our vision and some dreams on Sunday. Here’s how I closed:

I want people to know that we stand against sin in our world, that we want to see people rescued from it and live the life God has called them to live.

I also want them to know that we are incredibly broken, more broken than we ever realized. But, that we have been rescued and it is greater than we thought possible and we will not quit until everyone knows.

I also want them to know, that even if we disagree with them, if they have a need we can meet, we will be there. I long for people to look at people who are part of our church and say, “I don’t agree with everything they believe, but when I needed a friend, when I needed a shoulder to cry on, when I needed food, when I needed help financially, when I needed a ride home because I was too drunk to drive, when I needed to be picked up off the ground because my life hit rock bottom, someone from Revolution was there.”

And that through serving, through loving, through walking with them, you will be given an opportunity to talk about Jesus with them and that through your serving and loving, they will be open. Because, they will begin to look around their life and see the brokenness and see that you are the only friend still there and wonder what is so different about you.

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