Recently, I watched the author platform conference online. This was a series of interviews with authors, bloggers, marketers and other experts to help writers, speakers and bloggers be as effective as possible.

Below are the lessons from each interview that I watched:

Jonah Berger

1. Create a connection with your book. Give something to people so that they make a concrete connection to what you are saying. At book events, he gave out tissues with the word Contagious: Why Things Catch On on them for his book and made the connection of “wouldn’t your like your ideas to be as contagious as the cold?”

Chris Brogan

1. Be married to the outcome more than you are to the idea. This will allow you to enjoy the content you create.
2. When it comes to branding, people think about people. The person sticks in the mind of people if you know who the person is.

Chad Cannon

1. Books that sell come from authors that hustle.
2. An author needs to provide value to the audience outside of their book.

Chris Ducker

1. Writing a book is not like writing a blog post. Editing is by far the hardest part of writing a book.
2. Just be you. Your readers and listeners will know if you are being real or not.

John Lee Dumas

1. Failures happen when people don’t listen to their intuition. Successes happen when we do listen to our intuition.

Carmine Gallo

1. Ideas are the currency of the 21st century and you are only as successful as your ideas.
2. Most speakers fail because they don’t have their message down, they don’t know their story.
3. The difference between a great speaker and a good speaker is the great speaker is always looking to improve.
4. The 3 components to any great presentation: Emotional, novel and memorable.

Jeff Goins

1. Activity always follows identity.
2. Offline relationships still do matter in the midst of our social media worlds.

Chris Guillebeau

1. A lot of people can launch a book well, but successful authors need to think about how to make it successful in 3, 6, and 12 months.

Derek Halpern

1. The best way to promote yourself is to help others, to give a benefit to someone else.
2. Content is not just about what you say, but how you say it.

Michael Hyatt

1. Know your audience, who they are, what their needs are, and what questions they have.

There was some incredibly helpful things in these videos.

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