9 Things Churches Can Learn from Google

I think there is a lot churches and pastors can learn from business and entrepreneurs. Whether that is Pixar, Amazon or Ben Horowitz, there has been a bunch of books published by these great leaders recently sharing what they learned in building their companies. Add to the list How Google Works by Eric Schmidt and Jonathan Rosenberg. There are a lot that leader can learn from Google’s practices.

Here are 9 takeaways from google that can help pastors and churches:

  1. The way to challenge Microsoft, we said, was to create great products. The way any church challenges anything they face is to be great at what they do. This doesn’t mean you set out to be better than another church (although plenty of churches see other churches as competition sadly), it means you figure out what you can do, who you can reach and be the best at it. 
  2. Smart creatives, though, place culture at the top of the list. To be effective, they need to care about the place they work. This is why, when starting a new company or initiative, culture is the most important thing to consider. The old adage, “Culture trumps strategy” is still true. It determines what gets done, who you hire and who stays with your church. Before working on a vision or strategy, make sure your culture is what it needs to be.
  3. People who believe in the same things the company does will be drawn to work there, while people who don’t, won’t. This is one of the hardest thing for a pastor to get: your church is not for everybody. Your church will not reach everybody, and that is okay. The faster you as a leader can help someone determine if they should be a part of your church, the better. Whenever we have a newcomer’s lunch, I am very clear about who we are, who we feel called go best reach and how we go about that. I talk about what we do AND what we don’t do as a church.
  4. When it comes to the quality of decision-making, pay level is intrinsically irrelevant and experience is valuable only if it is used to frame a winning argument. Too often, leaders hold tightly to decision making and who makes decisions. Bring people into conversations, tap into their expertise when you are making a decision. Get their insight, even if they aren’t on staff, an elder or have been at the church for awhile.
  5. Small teams get more done than big ones, and they spend less time politicking and worrying about who gets credit. Small teams are like families: They can bicker and fight, or even be downright dysfunctional, but they usually pull together at crunch time. I’m a fan of smaller teams with less people. I think committees in most churches are too big and keep the church from accomplishing things quickly.
  6. Determine which people are having the biggest impact and organize around them. Decide who runs the company not based on function or experience, but by performance and passion. A leader always needs to be on the lookout for the mover and shakers, who people gravitate towards, who has their pulse on a church and be around them. Learn from them about what is happening and what they are hearing and why people are following them.
  7. Burnout isn’t caused by working too hard, but by resentment at having to give up what really matters to you. Burnout is something I’ve written a lot about and so I found this take on it interesting. I wonder if many pastors burn out because they wish they were doing something different in their job or were spending more time on things they aren’t spending time on or spending time with people they don’t spend enough time with.
  8. A problem well put is half solved. I love this. What are you trying to solve? What is the problem? Most issues that churches are trying to solve aren’t the issues or aren’t that important. Make sure what you are solving is actually the problem.
  9. Spend 80 percent of your time on 80 percent of your revenue. This is such well-known, old advice that you might wonder why I include it as a great takeaway. It is true. And pastors do not often abide by it. They waste so much time on things that do not bring return or aren’t things they should be doing. Every year, a pastor should take stuff out of their job description so they are focusing on the most important things.

The book was a great read and if you are a leader, you should add it to your reading list.