A couple of weeks ago I wrote about why every leader and pastor should blog. If you decide to blog, here are a couple of things you need to think through:

1. Why. Most people struggle with what to blog about, more on that in a minute. Why are you blogging? Why is it worth your time? If your goal with blogging is to build a platform to write a book, that’s a poor reason. Do you want to help people? Serve people? Get better at writing? Be famous? It is important to have a stated goal when it comes to your blog. Not everyone should blog. If you don’t have a compelling reason to start blogging, once the fad of it wears off, you will quit.
2. What. This is the content. For me, I blog about things I find interesting and helpful. I blog about leadership, books, preaching, family, marriage, NFL, fantasy football, crossfit. Things I like. I assume that there are others out there who are interested in what I am interested in and so far, that seems to be the case. I will share things I think will be helpful to my readers and my church, things I’m learning, things I want to rant about, things about my kids and Katie. Some blogs are focused on one topic, which is great if that’s what you want to do. You should have a focus though, a grid that helps you decide what you do and don’t blog about.
3. How often. This right here is one reason most blogs fail. They don’t blog enough. You can read about how to design a blog, what plug-ins to use, how to connect it to social media (and you should do all this). If you don’t blog on a regular basis, your blog will not get off the ground. I probably blog too much, but that’s my choice. Some blog 3 times a week or everyday. The point is, your readers need to know how often you will blog. People will tire of checking back on your blog for new information and it isn’t there, they will give up. I would say someone should start blogging when they can do it 3 times a week.

Blogging takes work, it is a job in many ways. You will spend hours writing, working on ideas, finding pictures for posts, responding to comments, looking for links to share and doing it all over again.