One thing churches and pastors seem to do very well is answer questions no one is asking. 

Pastors spend years in a sermon series that was 60 weeks too long. All in an effort to be deeper or more gospel centered, we show off our theological fortitude and drown our churches in information that doesn’t lead to transformation.

We teach evangelism classes and tell people to read apologetics books on important theological issues: deity of Christ, the resurrection of Jesus and the end of the world, yet most people outside the church aren’t asking those questions. They want to know how to talk to their spouse, how to raise their kids, get out of debt, let go of a past hurt, not whether the left behind series is correct.

Companies do this too. Recently as Apple got beat up by Samsung for essentially copying their phone 2 years later, but Samsung misses why people buy an iPhone. Someone who loves Apple doesn’t care of Samsung made that phone 2 years ago, if they did, they would already have a Samsung phone.

I recently went into sports store to buy workout chalk since I ran out. I wanted to get a block of it and put it in a bucket so it wouldn’t make a mess on the floor of my garage when I used it. The store I went into, I asked if they had chalk and they guy beamed and said, “Yes, right here. You can shake it on your hands instead of having a block.” This was exactly what I wanted to avoid, but he didn’t ask so I went to a different store and he missed a sale.

So as a church or a pastor, how do you answer questions people are actually asking? Here are a few ideas:

1. Ask questions. Ask people you are trying to reach questions to learn from them. Ask them what is hard or difficult. Listen to them when they talk about their jobs and their lives. Many pastors are not good listeners in social situations.
2. Spend time with unchurched people. Many Christians are isolated from unchurched people and let’s face it, pastors are often terrible friends. Spend time in their house, have them into your house and be around them. You will be amazed at what you will pick up by simply being in the same room as someone who doesn’t follow Jesus.
3. Read blogs, magazines and watch movies for the purpose of learning. Many people and leaders simply ingest culture and media without thinking, yet blogs, movies, shows, what people say on shows gives us a great window into what our culture thinks and the questions and reservations they have around the gospel. Often when I watch a debate show, I ask what I would say to the person about that issue, a person who maybe has no reverence for the Bible.

Bottom line, if you want to be relevant and help people begin a relationship with Jesus, we must start with where they are and answer the questions they are asking, not the ones we think they are asking.

[Image]

Related articles

• Pastors Can Make the Worst Friends
• What You’re Fighting About Isn’t What You’re Angry About
• Why You Aren’t Reaching Your Full Potential
• The Sins of a Pastor || Your Bible is for More than Sermon Prep
• What Pastors can Learn from TED Talks [Book]
• You Aren’t Gospel Centered
• Stop Assuming the People You Preach to Agree with You