Keeping People is Easier than Finding People

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There is an idea in business that marketers know well: it is cheaper to keep customers than it is to find new ones. The same goes for employees. It is cheaper to keep employees than to find new ones and train them.

Recently, the church I lead changed banks. The reason was simple: we didn’t get good service at our bank. They made mistakes and things that should’ve been easy were difficult and time consuming.

So we switched.

When we went to close the accounts, the manager came over and said how sorry he was to see us go and if anything changed he’d love to have our business back.

All I could think of was, you had our business. You lost our business.

As soon as he was done saying that and we were closing the account we were told there would be a $10 closing fee.

A fee to close the account.

When we asked the teller if they could waive it, she said no.

We’ll never go back to that bank.

While churches don’t have customers, they have congregants, members or parishioners (insert whatever your tradition calls them). I think churches could benefit from some business thinking on this.

Too many churches think that people will just stay at their church, but that is not reality. For the most part, Americans have a number of options when it comes to religion. Not just other churches, but sleeping in, being outside, kids sports.

I’m not saying a church should create a loyalty program with benefits like Amazon does with Prime, but churches can and should strive for loyalty.

Here are some questions I think churches and leaders should think through:

  1. What can we do that no one else can do? When churches lose loyalty, it is because they don’t know what they are great at. Companies that have strong loyalty, know what they are good at.
  2. How can we create ownership and identity in our church? Strong company loyalty also comes with a cult following. Take Apple, a hipster coffee place or Amazon. They have created ownership where their customers will not think about going somewhere else. Your church can and should be the same way.
  3. How can we focus on the “customer?” I’m blown away by the extent that companies like Google and Amazon go to making the user a priority. Google seems to hate other businesses and is in business solely for the user experience. Churches should have that same focus and passion, in it for the people.

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How to Preach on Money

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Recently, I preached on money, giving and overall stewardship. I am always amazed at the response from pastor’s and people who attend church when it comes to the topic of money. They both have fears about it and often, they are unfounded. I think more pastors should talk about money and what the bible has to say about it. Not only for the health of their church, but for the spiritual health of their people.

Here’s 6 things to keep in mind for the next time you preach on money:

  1. People genuinely are interested in what the Bible has to say on money. People come to your church to hear what the Bible has to say. They drove there, probably looked at your website, they drove past a sign that said church, so they are expecting for you to open the Bible and read it. I think people want to know what God thinks about a whole host of things, money included. Why? Because very few people have strong financial knowledge. There are so many takes on it, ideas on what you should do, how to get out of debt, where you should invest that it becomes overwhelming and then people stick their head in the sand. Telling them what the Bible has to say is incredibly helpful and refreshing to them because it says more than “you should give to the church.” 
  2. Get your financial house in order. Many pastors don’t talk about money because many pastors aren’t generous and don’t give. Generosity doesn’t come easy for me but preaching on what the Bible has to say about money has convicted my heart to grow in it. If a pastor doesn’t preach on money, generosity or stewardship of finances, it is usually because he isn’t doing well in those areas personally and that will affect the life of a church. Generous churches are led by generous leaders.

    Be honest with your struggles if you have them. Talk about what you have learned and how God is continuing to grow you. People will resonate with that. Every time I talk about money I’ll hear people say over and over, “Thanks for being open about what is hard for you.”

  3. Make sure you don’t make promises God doesn’t make. Especially with passages like Malachi 3, it is easy to make promises God doesn’t make when it comes to money. Is God faithful? Yes. Does God bless people financially when they give? Yes. Are there lots of rich people who don’t give? Yes. Are God’s blessings to us always financial reimbursement? No. This is the one area that a lot of damage has been done in terms of preaching on money.
  4. Stewardship is more than money. While most pastors preach on money to get more people to give money, that isn’t the goal. The goal is to help people follow Jesus when it comes to stewardship and that includes money, but also includes how they use their time, house, car, retirement and steward their whole life. 
  5. Don’t preach at someone and don’t angle a sermon for a raise. It is easy to angle your sermon for someone and that is never healthy. Don’t preach on money at someone who isn’t giving. Don’t preach to get a raise.
  6. Give clear and helpful next steps. You should  have clear next steps every week that you preach but money is incredibly important. Whether that is doing a 90 day giving challenge, a financial class like FPU or something else. Don’t just leave people hanging on this. Especially because as I said on point 1, people want to know how to handle money.

A Simple Way to Connect New People to Your Church

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Every church hopes to have guests come to their church. In fact, many churches spend a lot of money on marketing, invite cards and a host of other things, just to get people to come to their church.

But what happens if they show up?

Too often, the next step isn’t obvious.

Most churches want people to connect to a group, a class or a team. Those are great next steps, but I think those are too big for most people.

At Revolution, our next step from a worship service is going to a newcomer’s lunch. A simple way to find out more information, get to know the leaders and other new people. Free food, free childcare and no commitment.

When I talk with pastors, they often talk about how they will do that when they think they have enough new people.

We’ve been doing newcomer’s lunches for over 3 years and would schedule them sporadically. Recently, we’ve made the move to have them each month: the 3rd Sunday of every month.

Whether you choose to do a dessert or a lunch, here are a few things to make them successful:

  1. Schedule them regularly. People should always be four weeks away from the next one at the most. That way if someone misses one, another is on its way. I actually had someone tell me they hadn’t gotten plugged in because they were waiting for our next lunch (this was when we did them quarterly). That was one reason we moved them to each month. Each week we say, “if you are new to Revolution and are not in a missional community or on a team, your next step is to come to a newcomer’s lunch.” There is no doubt what their step is.
  2. Choose a great host. There are people in your church with the gift of hospitality, who love to open their home and serve people that way. Let them use their gifts. We started by doing them at my house but found this was a way better option, that way the leaders can focus on the people while the hosts focus on the details.
  3. Have great food and childcare. Don’t skimp here. Whether you get it catered, have someone cook it or simply serve dessert, make it great. You are communicating value to your guests and newcomer’s. Childcare is important so the adults can hear what you want them to hear instead of having to hold their kids.
  4. Talk about yourself personally, not just the church. While people want to hear stories of the church, where it came from, beliefs, etc. they want to hear about you. The people who care about beliefs or the church’s story have already read them on the website. At this point, they are asking, “Do I like the pastor?” People tell me every month they are blown away that they get to meet our leaders and have lunch with them. This also helps if you are more of an introvert (like me) to sit in a smaller group and talk.
  5. Make sure new people meet other new people. We talked about doing away with the newcomer’s lunch and doing something right after the service, but felt like that would’ve been an information dump and would miss this crucial element: new people meeting other new people. They are all in the same boat, they are all checking out your church, they don’t know a lot of people and this helps to create natural community and friendships.
  6. Share their next step from the lunch. Have a clear and obvious next step from the lunch and help get them in it. Not everyone wants to, but for those that do, they should leave your lunch with the information they need to join a group or a team or whatever is next for them. If you miss this last step, you will still have people falling through the cracks.

What Makes Your Church Unique?

Last year, I made the decision to re-read some books that were highly influential in my life as a leader and pastor. The reason is that I read many of them when I was a student pastor and knew more than the lead pastor I worked for. Now that I’ve planted a church and I am the lead pastor with a growing staff, I’m in a different place. I’m also hopefully a little more humble than the first time around.

One of those books was Church Unique: How Missional Leaders Cast Vision, Capture Culture, and Create Movement by Will Mancini. This book is like having Will come to your church and consult for you. It is jam packed with insights and learnings on how to create vision, cast it and move a church forward.

What I love about this book is that it is set on finding what makes your church unique, not the latest copy of the megachurch in your town or the last conference you went to. Which is what most ministry books set out to do. Which isn’t wrong, but I’m not sure it is as helpful to a pastor. The reason is simple, as Mancini points out: most effective pastors know what makes their church unique, and they did it. Then they write a book about it and a bunch of pastors copy it and now their church isn’t unique, they’re just using someone else’s vision.

Let me be clear, you should steal ideas from pastors and authors, but not visions. That is what God communicates to you in your city through your team.

Here are a few things that stood out to me:

  • Every day, local churches step either closer to or further away from becoming the movement that God designed them to be.
  • Church culture is the combined effect of the interacting values, thoughts, attitudes, and actions that define the life of your church. Church culture is foundational to the life and witness of every church. Unfortunately too many church leaders fail to recognize or understand the implications of this reality.
  • Too many goals threaten to make any one goal unclear.
  • Clarity is the preoccupation of the effective leader. If you do nothing else as a leader, be clear. Being clear as a leader means being simple, understandable, and exact.
  • The higher the leader goes, the harder the leader must work to stay clear.
  • You won’t do ministry that really matters until you define what matters.
  • Don’t tell me that you are excellent or relevant; tell me what makes you excellent or relevant.
  • The absence of strategy, as I am defining it, is the number one cause of ineffectiveness in a healthy church.
  • The most powerful position in the organization is the role that can choose the metaphors and tell the stories.
  • The greatest mistake in vision casting is not recognizing that vision is always a solution to a prior problem.
  • Without a mind-blowing goal in front of them, your people will never have a reason for risk taking, collaboration, and heroic sacrifice.

Here are some helpful questions for leaders and churches to discover their uniqueness and vision:

  • Leaders: What are the unique strengths of the leader(s) in your church?
  • Gifts: If each person has unique spiritual gifts in your church, what does the collective gift mix look like?
  • Experiences: What shared experiences do your people have in common?
  • Values: What values drive decision making in your church? What unique convictions do your people share?
  • Personality: If you were to describe what makes your church distinct from every other church, what would you say?
  • Evangelism: How do your people talk about the Great Commission? How does your church nuance it?
  • Recovery: What sins and sin patterns have your people been delivered from? What patterns of worldliness are they most tempted by?
  • Motivation: Is there a deeply motivational rubric behind how your church sees its mission (for example, community, service, prayer, or worship)?

To me, this is one of those books that you chew on, come back to and chew on some more.

Two Things Church Planters & Networks Don’t Talk About Part 2

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I’ve been in church planting circles for almost a decade now and have watched countless church planters start with zeal only to fizzle out and quit. The reasons are many, but they come back (often) to only two things.

What is sad about these the reasons is that they are the two least talked about topics on church planting circles.

Most church planters and pastors do not quit or fail in ministry because of theological issues or leadership skills. While this happens and you can lose your job because a denomination changes its stance on something or you fail in your leadership skills, that rarely happens.

The first reason pastors and church planters fail (that is not talked about enough) has to do with leadership healthI am stunned at the number overweight pastors, run down and tired church planters. We get excited about the preaching ability of a pastor but don’t ask him if he is resting well and taking his sabbath. It matters more if a pastor can raise enough money than if he is sleeping and eating well.

The second reason pastors and church planters faith (that is not talked about enough or at least correctly) deals with the pastor’s wife. It is helpful how many church planting networks are now assessing marriages and looking at the character of a man and how he pastors his wife. I’m not talking about that, but what happens in her heart.

One thing I hear from every network I encounter is how much they care about a church planters wife. Yet, when you attend any of their meetings, conferences, boot camps (or whatever else they call them), a wife is absent. We train him and expect her to come along for the ride. We ask him about his calling and assume she’s as excited as he is. We hear him talk about vision and leadership prowess and never ask if she’s excited about attending the church that exists only in his head.

Once the church launches and he’s building a team, following up with guests and killing himself (as we saw in part 1), she is dying by herself.

I remember hearing the pastor of a fast growing church talk about his wife and what she did at the church as far as serving goes and he said, “I’m just glad she attends.” And he was serious. After the nervous laughter everything moved on and I thought, “That’s our bar? She attends.”

Sadly though, church planters, their networks and conferences and books would say it is more than that and they have a higher expectation than that, but our practices don’t back that up.

What if, the priority was placed on caring for a church planters wife, like we do for a pastor? What if we had an expectation that she was as bought in as he is? What if when we ask him how he is growing and what is he reading, we ask her the same question? What if we talked about leadership health for him and for her? What if we were impressed by how much time he gives his wife to refuel her soul as he does to refuel his own? What if we cared about connecting wives with each other as we do of having the brotherhood relate to each other?

I think a lot would change.

While affairs and pornography take down a lot of pastors, part of why it leads to that is we have not placed a high emphasis on the health and well-being of a church planters wife. We talk about the importance of marriage and staying together, but what about the importance of care

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Two Things Church Planters & Networks Don’t Talk About Part 1

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We planted Revolution Church 6 years ago. Leading up to that, I attended countless conferences, read tons of blogs and books and gathered up as much information as I possibly could. Then, we planted, joined Acts 29 (which I love), have continued to get more training and now I have the opportunity to train and coach church planters.

Sadly though, not every church planter who plants will finish. Not every couple who blazes the trail with excitement and passion with finish with excitement and passion.

Ironically, the reasons for failing, not finishing, falling out of ministry are usually the same.

What is sad about these the reasons is that they are the two least talked about topics on church planting circles.

Most church planters and pastors do not quit or fail in ministry because of theological issues or leadership skills. While this happens and you can lose your job because a denomination changes its stance on something or you fail in your leadership skills, that rarely happens.

The first reason pastors and church planters fail (that is not talked about enough) has to do with leadership health. I am stunned at the number overweight pastors, run down and tired church planters. We get excited about the preaching ability of a pastor but don’t ask him if he is resting well and taking his sabbath. It matters more if a pastor can raise enough money than if he is sleeping and eating well.

If you want a healthy church, have a healthy pastor.

This means a pastor is eating well, sleeping well, taking his vacation days, not preaching 50 Sunday’s a year.

This becomes the responsibility of the pastor as much as the church.

Here are a few things you can do as a leader:

  1. Put into your calendar your day off, preaching break and vacation. Nothing happens if it is not on your calendar. I plan the Sundays I won’t preach over a year in advance so I can work series around them, plan my vacation and so Katie and I can make our schedule work for us instead of the other way around. It is almost Christmas, you should have your summer vacation planned (even if it is a stay-cation). Figure out what Sundays are low attended Sundays and allow people to preach.
  2. Educate your church and elders about leadership health and longevity. Your elders may not understand how important leadership health is. They may also not understand how draining ministry can be. I love being a pastor, but it is a job that never ends and can be relationally, physically, spiritually, mentally and emotionally draining. By simply adding the spiritual aspect of ministry, you make this job different from others and that needs to be accounted for. Explain this, tell them your plan for health and longevity, explain what you will do when you aren’t preaching and how this benefits you and the church.
  3. Train people to do what you do. When we planted Revolution, I preached 50 times the first year and 49 the second. It was a disaster. Some of that had to do with my pride but also because I had no one else. So, train other preachers. If you don’t have any, use video sermons from another pastor. Will someone get mad about this? Maybe, but that doesn’t matter.
  4. Crush the idols that keep you from healthy leadership. Pride is a reason many pastors are unhealthy and don’t rest well or eat well. Ask for help. Do some research. Admit to someone that you aren’t sleeping well, that you are using alcohol to help you sleep or taking sleeping pills and now you are addicted. Don’t hide in the shadows because eventually you will run out of steam and quit.
  5. Create a healthy culture in your staff. I get an email almost every week from a lead pastor or staff pastor asking, “How do I rest well? How do I eat well? What do I do when my lead pastor or elders want me to be available 24/7?” The culture in many churches works against healthy leadership, but also biblical principles. Jesus had no problem walking away from everything to rest and recharge. He did it at the worst and most inopportune moments as well. He was also available when people needed him. He balanced that well. If you want to be healthy, you will probably have to train your staff as well. They won’t learn it at any leadership conference or church planting boot camp sadly.

As I said at the start, there are two things that keep pastors and church planters from finishing and those two things are two of (I believe) the least talked about things in church planting circles. Leadership health is the first one, come back next week for the second one.

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Kingdom Conspiracy: Returning to the Radical Mission of the Local Church

I recently read Kingdom Conspiracy: Returning to the Radical Mission of the Local Church by Scot McKnight, which definitely stretched my thinking in a lot of ways about the kingdom of God.

Here are some things I liked or was challenged with:

1. There is no good for the common good until humans surrender to King Jesus. I love the way McKnight put this because so many in my generation want to do the common good and associate the common good with being human, spiritual, doing “kingdom work” and yet, we separate it from the gospel and under Jesus. We also make it sound like Jesus doesn’t care about the common good, or we make it sound like the church doesn’t care about the common good. I loved the connection of the common good to the gospel under King Jesus.

2. The story of redemption is not C-F-R-C. Instead, it is A-B-A. I think this pushed me the most and will push the thinking of most leaders the most too.

Here’s what McKnight had to say about this:

Plan A has four characteristics: God alone is King. Humans, from Adam and Eve to Abraham, are to rule under God. Humans usurp God’s rule. God forgives the usurpers and forms a covenant with Abraham.

So there are six elements in Plan B: God alone is (still) King. Israel is to rule God’s created world under God. Israel wants to usurp God’s rule. God accommodates Israel by granting it a human king. The story of the Old Testament becomes the story of David. God continues to forgive Israel of its sins through the temple system of sacrifice, purity, and forgiveness. A human king for Israel is Plan B in God’s eyes.

Here, then, is Plan A Revised: in Jesus, who is called Messiah (which means king), who is also called Son of God (which also means king), God establishes his rule over Israel one more time as under Plan A. Here are the major elements: God alone is King. God is now ruling in King Jesus. Israel and the church live under the rule of King Jesus. Forgiveness is granted through King Jesus, the Savior. This rule of Jesus will be complete in the final kingdom.

3. Kingdom mission is church mission. This carries closely to the first point, but I loved how McKnight connected kingdom work and church mission. They go hand in hand and are seeking to accomplish the same thing. Loved this.

4. King Jesus. This may seem obvious depending on your church background, but I appreciate the emphasis that McKnight places on Jesus as King. My church background seems to focus on Jesus as Savior and Redeemer, which He is and leave the King part until the end of the world. Yet, Jesus is King, now and forever.

5. Understanding the kingdom in the first century context. I’ll be honest, until I read what McKnight had to say about what a first century Jew would’ve thought of when Jesus talked about the kingdom of God, I hadn’t really thought about it. Yet, this has to influence how we think about the kingdom of God. He said, “’kingdom’ in the Old Testament refers to both realm and governing (or ruling), sometimes emphasizing one and sometimes emphasizing the other, but always having a sense of both.” He goes on to talk about how it involves land, people, laws, etc. “A people governed by a king”—this is how the Old Testament uses the term “kingdom.” This context is important about how we think about the kingdom of God today in our world, as well as eternity.

While I haven’t gotten into the theology of the kingdom of God, how much of it is now and how much of it is in eternity, but McKnight handles that well and this blog post is not a sufficient place to unpack that. I found this book challenging, although I didn’t agree with all of it, it was definitely a good read.

Join me Thursday, November 20,  (10 PT /1 ET) for a live show on Innovate For Jesus. I’ll be discussing Biblical, practical discipleship with host Justin Blaney. We’ll share from our experience, and would love your input, too.

Can I answer questions about your specific situation? Leave them anytime on the comments at i4j.org/disciple  or via Twitter using #I4JLIVE. I’ll be taking questions from right now until Thursday’s show.

Can’t join us live? We’ll still answer your question, and record it all at i4j.org.

Date: November 20, 2014
Time: 1:00 p.m. EST
Event: Innovate for Jesus: Biblical Discipleship
Public: Public

Enjoying Life (and Ministry)

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Even if you are optimistic and not a pessimist, like me, you probably have a hard time enjoying life.

We are so programmed to expect things to fall apart or go wrong. Leaders are programmed to always be working, thinking about the next hill, the next program, next sale, the next thing that will change everything.

That in the midst of that, we miss enjoying life.

I was asked by some pastors recently how they could pray for me and I responded, “That I would enjoy the season I am in.”

Too often, I’ve found myself looking back or looking ahead and not enjoying where I am. To stop thinking about the next series, new growth, new staff member, next conversation or project and just enjoy something.

When you start a church or a business, you are in put your head down and get it done mode. When it starts to work, it is easy to stay in that mode out of fear it will stop or because you don’t know anything else.

Yet, some times you need to stop so you can enjoy something.

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How to Build a Team

If you are a leader, one of the most important things you will ever do will have to do with the team you build around yourself. It doesn’t matter if you are paid, volunteer, if you work at a church or in a for-profit, your team will determine the success you will have.

The question then becomes, how do you build a team that not only works well with you, that you will work well with, but will also help you accomplish the goals you have as a leader?

Before getting to those things, let me tell you two truths you have to know up front about being on a team:

  1. Being on a team can be and will be one of the most rewarding aspects of ministry and life.
  2. Being on a team can be and will be one of the most painful aspects of ministry and life.

My hope for you is that you will experience the truth of number one. Here’s how:

1. Know yourself first. I’m amazed at how few leaders and pastors are self aware. Most don’t know the gift mix, personality type and how that affects their leadership. One of the most surprising things many leaders do when they build a team is simply filling roles without any thought to who they are as a leader. Are you organized? Creative? Black and White? Extrovert? Introvert? This is basic stuff but if you miss this, you will build the wrong team, you will build a team you don’t need.

2. Build around your strengths and weaknesses. This goes with the first one and if you don’t build around your strengths and weaknesses, but simply fill roles as many pastors do (with volunteers, elders and staff), you will build a great team for someone else. Any time you hire someone, bring on a volunteer, you should ask, “What does my team need?” Recently, the church I lead hired two new staff members that would be on my leadership team. One of the things I set out from the beginning was, they both had to be highly relational. We needed to find someone who was extremely organized and strategic. Why? While we are organized as a church, we don’t have someone whose primary gifts is in that area. Thankfully, we found all that our leadership team needed and roles we had to fill.

3. Have a clear vision and win (and make sure everyone agrees). This is where teams get off track, when they start building their own empires or reaching for personal goals or visions. Many times, the win for a team or organization is unclear, when that happens, people do and spend their time on what they think they should. You start pulling on the rope in different directions.

4. Be willing for things to not get done. This is crucial to building a team and incredibly difficult. To build the right team, you may need some patience as you wait for those people to come and that means some things might not get done. Now, if they are mission critical, keep the lights on kind of thing, they need to get done. But maybe you don’t attempt something or have music the way you want or kids ministry isn’t as robust as you’d like. It is better to wait for the right person than put the wrong person in charge that you’ll have to remove.

5. Have clear rules for how the team operates. Every team has rules for engagement and how they operate. Many of them are unsaid or simply made up, but have clarity on those rules. I ask each person on my team to agree to three things, three promises I make to them and promises I ask them to make to me and the other members of the team:

  1. Always make everyone on the team look good.
  2. Never surprise anyone on the team.
  3. Always have each other’s backs.

If things are agreed upon at the beginning, it creates accountability and keeps a lot of hurt and frustration from happening. Which leads to the last one…

6. Be accountable. You must have a plan for how you will hold your team accountable. Recently, we began implementing an annual plan. This not only helps me know the vision and goals of everyone on my team, it creates accountability from me, but also with the entire team. Each month, we will go over our plans, see where we are and how things are going.