Making Decisions for with Your Target in Mind

church

Over the past couple of weeks, I’ve been exploring the ideas of vision for a church and if a church should have a target, what having or not having a target does for a church and how to determine that target.

One of the struggles for churches is to continue making decisions with their those they are best suited to reach in mind.

Here’s why: the church gets older.

All of a sudden, a church plant that started out reaching college students and single adults now are married, with kids. Families start attending. The crazy ideas they once had now seem ludicrous when you consider the businessmen, nurses, dentists and teachers that attend.

If a church isn’t careful, the leadership of the church will not have any decision makers who are the age of who they say their target is.

What do you do then? Make sure you have some decision makers that are in your target. 

For example, if you are hoping to reach 20-40 year old men, you need to make sure that some of those are decision makers in your church. If you are wanting to reach 50 year old women, you need to know what speaks to them. Whoever you are trying to reach, it is a good idea to run ideas by those in that age bracket, those who have a worldview different from yours.

The older you get, no matter how hip you think you are, you are out of touch. I’m in my 30’s and I feel out of touch with 21 year olds. This is why I spend time developing leaders who are in college, have students and singles in my community. I’ve even run some ideas by 20-25 year olds to see what they think of sermon or video or song ideas.

What I’ve discovered is they have drastically different opinions than a 45 or 55 year old. This is not right or wrong, it just is. And, if your target is clearly defined, you know which way to go.

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Preaching on Topics You Aren’t Passionate About

preaching

If you listen to enough of a pastor’s sermons you will hear a few things:

  1. What he is passionate about.
  2. What he struggles with.
  3. What he wants to become.

Pastor’s tend to stick with what they know or like. If I had my way, I’d preach on a New Testament letter every time. Other guys would preach from a gospel whenever given the chance. A few will throw in some Old Testament wrath of God.

Sunday, as we are going through Galatians, we got to a topic that I haven’t preached a lot on. It isn’t because I don’t care about it or don’t think it is important. Truthfully, it hasn’t come up in any of the series we’ve done. It’s the topic of approval.

Now, we all struggle with approval to some degree. We all care what people think, to some degree. It is just different for everyone.

For me, my struggles center around control and power. I don’t care too much if you like me, but I do care a lot if I lose.

If a pastor isn’t careful, they will only preach on the things they find important. This can be good and bad.

It’s good because it should mean a pastor is passionate about what he is communicating. It’s good because his sermons will tend to be more thorough because it’s on a topic he likes or has read a lot about (because he struggles with it).

If you aren’t careful though, you will end up missing an enormous part of your church. Your church doesn’t have the same struggles you have. They don’t have the same temptations or history or baggage that you do.

Because of that, they need to hear sermons about things you aren’t as passionate about.

This is one of the benefits to preaching through books of the Bible. You can’t skip anything. Now, choosing to preach through Galatians, I knew I was going to hit the topics of legalism, approval and moralism. It is the theme of the book. It is one of the reasons we chose it, because we haven’t had a lot of sermons on those topics.

Pastors will also stay away from topics they don’t want to talk about. Maybe a pastor is more of a shepherd than a vision caster, so he won’t preach a lot about vision. This will lead the church to be aimless. Or, he’s a vision caster who can’t stop talking and no one gets cared for because he never preaches on it. A pastor isn’t an evangelist, so there is no talk on evangelism, just discipleship and growing. Or the other way around.

If you simply talk about what you like, care about, are passionate about or things you know about, you will keep your church from hearing all that God wants to teach them.

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How to Determine the Target of Your Church

church

So far in this blog series, we’ve looked why every church has a target (defined or not) and why every church needs to have a target (and the benefits of a target).

The question then, if you believe me so far (and I hope you do as a strong leader who reads this blog) is: how do I determine the target of my church?

This can come from a variety of places:

  1. Who lives around the church you pastor.
  2. Who already attends the church you pastor.
  3. A group of people or segment of the population God has placed on your heart.

Here’s a question to ask that few churches ask but shows who God might be calling you to reach: Who are we best suited to reach?

 

The next question a leader or a church must answer is: Are we willing to do whatever it takes to reach this person?

This might mean some changes are made to the church, new things are started, old things are buried and not used anymore. This also means that you don’t alienate others. This is one of the reasons many churches shy away from being clear about who they are best suited to reach. This is important. You want to reach everyone, but you as a person, you as a church are best suited to reach a specific person.

As our church has thought about this, here are some things this means for us as we seek to reach unchurched people in our city, particularly men.

  • Sing songs men will sing. Men don’t want to sing a love song to Jesus and they don’t want to sing high. Men also don’t usually like to clap and sing (they will only do one). Most of our songs are low, mid-tempo and about the greatness and power of God. Men resonate with these themes.
  • Portable church. Being portable is hard work and tiring. Set up and tear down is also where the majority of men serve. Most men don’t want to teach, lead a class or greet, but they will move stuff.
  • MC’s and classes have end dates. Men like end dates and our culture is set around end dates. Too many churches have groups and classes that meet until Jesus returns. Men don’t sign up for that.
  • Simple church. We don’t do a lot, we aren’t complex.
  • No women’s ministry (or men’s for that matter). I’ve written about this before so I won’t belabor this point, but if you want to reach men, a women’s ministry will unintentionally stand in the way of that. You can disagree with that, and some people do, but we’ve found this to be an inhibitor to reaching men that we don’t have one.
  • Logical sermons. Men are logical. Yes, they like stories and they like to be moved emotionally, but not as much as they want to figure things out logically. Preaching emotional sermons to women is easier, which is why many pastors do it. It is why most pastors preach from the gospels instead of a NT letter. Yet, logic wins men.
  • Preach through books of the bible. Men want to see how something fits together. That doesn’t happen in a topical sermon, but it does when you preach through a book of the Bible. It also causes you to have to preach on everything. Men want you to hit the hard topics. They want you to man up and preach tough things and answer difficult questions and wrestle with them through doubts.
  • Resources to help men lead their families. One of the reasons men don’t lead their families or read their bibles is they don’t know how to. Men will not do things they don’t think they will succeed in. So help them. Give them resources to accomplish what God has called them to accomplish.
  • Male leadership. This will sound sexist and I’m not saying it isn’t: men follow men. It is a simple truth. This doesn’t mean a church should have no female leadership. In fact, if you don’t have female leaders in your church, you will be missing out on some great ideas and balance as a church. If you want to reach men though, you need to have male leaders that are worth following, men that other men want to be like. Here are some examples of a vision that we give to men for their lives: http://www.tucsonrevolution.com/fight/ and http://www.tucsonrevolution.com/versus/.
  • Always take a next step. Men are action oriented, they want steps and they want to take them, as long as they are clear. Every week, we challenge our church to take some kind of next step. It might be to come back, to follow Jesus, get baptized, forgive someone. It is always an obvious one (or three) from the sermon.

Is this a lot to do? Yes.

When we unpack for someone new at our church, who we target and why. If they don’t like it, they almost always say, “But I appreciate it that it is clear and you thought through it.”

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The Slowness of God’s Timing

God's Timing

In the spiritual life God chooses to try our patience first of all by His slowness. He is slow; we are swift and precipitate. It is because we are but for a time, and He has been for eternity…There is something greatly overawing in the extreme slowness of God. Let it overshadow our souls, but let it not disquiet them. We must wait for God, long, meekly, in the wind and wet, in the thunder and the lightning, in the cold and the dark. Wait, and He will come. He never comes to those who do not wait. He does not go their road. When He comes, go with Him, but go slowly, fall a little behind; when He quickens His pace, be sure of it, before you quicken yours. But when He slackens, slacken at once: and do not slow only, but silent, very silent, for He is God. -Frederick Faber

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Why You Need to Define Your Target

church

I’ve been doing a series of posts on churches and the target they have (or don’t have). You can read part 1 on the fact that every church has a target (whether defined or not) here.

Once you determine that you will have a target, the question then becomes, who is it? How do you define it? How specific should it be?

Before you can answer those questions, maybe you are still on the fence about this whole idea. Having a target as a church sounds like a business, or that you don’t like certain people or that you are catering to someone.

As I mentioned already, you have a target, it just might be defined yet.

Here’s what happens in churches without a clearly defined target:

  • Every idea is a good idea. If you don’t have a clear target, every idea has to be put on the table for discussion and kept on the table. You will struggle to say no to anything, because your only reason will be “you don’t want to do it” or “we’ve alway done it this way.” Should we have a drama team? A puppet team? A quilting fair? A small group for coin collectors? Should use drums? Sing hymns? Preach topically or expository sermons? The answer to the above is yes. Do it all.
  • People burn out. Which leads quickly to burnout. When you don’t have a target and say yes to things you should say no to, you end up with a busy church calendar.
  • No one knows what the win is, so excitement and momentum are low or nonexistent. This is why church is so sad to me. I talked to a friend recently who quit his job at a church after “asking for almost 2 years for the lead pastor to define the win for our church. I even told him if what I was doing didn’t fit, I’d stop doing those things. I just wanted to know what the win was.” If you don’t know what the win is as the leader, no one else knows. If no one else knows, no one will know where you are, how you are doing and if it is worth their time, money, and effort. Without this knowledge, they are simply showing up. And no one enjoys just showing up. People will do it for a little bit out of a sense of duty, but they will walk away soon enough.
  • Budgeting is often a battle. If every idea is a good one because there is no target, no defined win, budget meetings are filled with people arguing for their pet projects and ministries they care about. If you don’t define the win, people will make their own.
  • God moves in other churches. I can’t prove this, I have no data on this. I can only look at the church I lead and the times the win was not clear there is a definite absence of God moving compared to the times the win was clear. This is convicting to me as a leader as I think about Revolution. It spurs me to stay as clear as possible, to never let me passion wane.

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When You are Most Likely to Sin

sin

Ever wonder why you sin? What if there was a specific time that you were most likely to give in to temptation? What if you could see negative emotions, thoughts from your past, addictions you thought you were free from coming a mile away?

You can.

In his book Soul Keeping: Caring For the Most Important Part of You, John Ortberg shares this:

Psychologist Roy Baumeister has coined the term “ego depletion” to describe a level of fatigue that goes beyond mere physical tiredness. People living in this depleted condition report more tiredness and negative emotions, but those are not the only effects. Depleted people who watch a sad movie become extra sad. When facing temptations like eating chocolate chip cookies, they are more likely to give in. When faced with challenges like an especially difficult assignment at work, they are more likely to fail or turn in lower quality work. The brain area that’s crucial for self-control (the Anterior Cingulate Cortex) actually experiences a slowdown.

The reality is, you and I sin at specific times. Those times are most likely going to be when we are tired, worn down, exhausted. For a pastor, that is most likely on a Sunday night or on a Monday. We are tired at other times, but follow me.

When are you most tired? What time during the day do you feel the weakest in terms of your will to fight sin and temptation?

Let me apply this to pastors and help you understand why this as. I’ve learned while pastors are good at helping others fight sin in their lives, we tend to lack self-awareness.

On Sunday night you have preached hard, led worship hard, sat with people, hugged them, cried with them, counseled them, prayed with them. You have gone to battle for them and with them. You have had hard meetings with people who told you they are leaving the church, that you don’t live up to their standards of things, that you don’t preach the gospel, use too much Bible, are too deep, not deep enough and your head feels like it is spinning because you can’t please them all.

If you aren’t a pastor, you have a day of the week that simply runs you down. You come home exhausted, barely able to stand, let alone think and certainly not up for fighting sin and temptation.

This is the moment we must be aware of.

Often, the reason we fall into sin is because we don’t see it as a battle, or, once we feel tempted we feel like we have already lost the fight with sin so we simply give in to it.

Don’t.

When you see that moment coming, go to sleep, hand your smartphone or table to a spouse, pick up a banana, turn off the TV. Fight the sin you are facing by removing the temptation in your moment of weakness.

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Every Church Has a Target

church

If you were to ask most pastors, church leaders or people who attend church, who the target of their church is, this is the answer you will most likely get, “We’re trying to reach everybody.”

This sounds nice, it sounds Christian and loving, but is impossible.

No church is trying to reach everybody. 

Here’s how I know: One, it is impossible. Two, it is impractical.

Think about it like this: the way people dress at your church, the style of preaching, the length of a sermon, the style of music, if you have small groups, MC’s or sunday school classes, the age of people on stage, the look of your building, all of these things decide who will come to your church.

One of the problems churches have is they feel like it is wrong or unloving to have a target.

Churches in the New Testament had a target based on who was there and they contextualized the gospel to their culture and target (who they felt called to).

What is incredible to me is that if you ask a company (Starbucks, Old Navy, Google) who their target is, they know. If you ask a church, the organization with the life saving, life altering truth of the gospel of Jesus Christ who their target is, they don’t know.

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5 Ways to Live When You’re Tired

rest

It’s the week after Easter. As a pastor, you are tired. Mentally, spiritually, physically, emotionally and relationally.

There’s a good chance that you have been preaching almost every week since January 1st. The summer isn’t here yet, so you know it will be a little bit longer before you get a week off of preaching.

The problem is this: you have very little left to give mentally, physically, emotionally, relationally, but most of all, spiritually. 

In light of this reality, let me give you 5 ideas to finish the ministry year strong.

  1. Take care of your soul. Pastors spend so much time helping others that we often fail to help ourselves and care for ourselves. Read something soul stirring, something that challenges you and has nothing to do with leadership or your upcoming sermons. Read something just for you. Over the Easter weekend, I read John Ortberg’s new book Soul Keeping: Caring For the Most Important Part of You. Sometimes I read something from John Piper or  Charles Spurgeon. One of my favorite’s for this is Mondays with My Old Pastor: Sometimes All We Need Is a Reminder from Someone Who Has Walked Before Us.
  2. Take your day off. This can be hard to do after Easter. There are people to follow up with, new believers to disciple, people who need to get connected on a serving team or in community. There is a lot to do. You also have volunteers who are tired and sometimes, because you are so tired (and your spouse is tired) you are both on edge and not being at home helps to keep the peace and is easier on things. Don’t fall for that trap. Deal with the issues that come up at home, deal with the heart issues of delegating things. Know that you have all the time you need to accomplish all you want to accomplish. Notice I didn’t say, “all you need to accomplish.” You have time for your day off and accomplishing everything else, you just need to plan better.
  3. Plan your vacation well. You should be taking some time off this summer and when you do, don’t make the mistake of just showing up for vacation and hoping you relax. You need to plan it. How much relaxing are you going to do? I would challenge you to not take phone calls, look at emails, twitter, instagram or facebook. When we go on vacation I hand my phone to Katie, she changes all my passwords for email and social media and then we leave. It is great. I am able to engage with my family fully. Also, what are you going to read on vacation? I’ve said before that pastors need to read more fiction to let their brains take a break. Last year I read all of Daniel Silva’s books and this year I’m working through a series by Vince Flynn.
  4. Be prepared for your vacation. I usually try to take a retreat overnight before vacation. For this reason, I find that the first 2-3 days of vacation and my summer preaching break I am on edge, I have a hard time letting go of ministry, what has happened and engaging with my family. I try to get away for a night, spend time in silence, reading my bible, journaling through the past year, confessing sin, listening to the Holy Spirit about my heart. This is a time that is not sermon or vision focused, it is about my heart. By doing this, I am able to let go of many things that have weighed me down so I can engage with my family and truly rest in the summer.
  5. Spend time with friends or doing something you enjoy. Because of how busy the spring is for ministry, activities, and dealing with sickness, you have probably not spent a lot of time with friends or done the activities you enjoy. Maybe it has been too cold to get outside where you live and you feel it. Take some time for this. Call up those friends and make dinner plans. Set time aside for a hike, gardening, a bike ride or whatever you love that you haven’t been doing.

One of the reasons many people burn out is we don’t think through or work hard at rest and recharging. I think it takes more work to rest than it does to do anything else. We have to focus on it, engage it and let go of other things for it to happen. Rest, recharging, will not just happen. We will not just stumble into it. If you are a pastor, the fall that is coming up is too important for you to limp into it because you failed to make the most of your summer. Don’t make that mistake.

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Fixing What’s Wrong with Your Church

church

I remember when I was in my 20’s looking for a new church job after seminary and one of my professors told me, “Find a church that you would attend if you didn’t get paid to be there.” Let me ask it another way for pastors, “Would you attend your church if you didn’t get paid to be there?

The answer for many pastors is a resounding, “No.”

You cannot fix anything at your church, you can’t make lasting change until it is clear you want to be there. 

Here’s why it matters:

  1. You aren’t bought in. If you don’t want to be there, you aren’t bought in. You may tell me you were called there or at least take a paycheck from that church, but you aren’t bought in. You will take the next higher paying job as soon as it comes along. As soon as life with the elders or staff member gets difficult, you will update the resume. If you are not bought in, the first sign of a difficult season will send you packing. I know a guy who simply quits his job whenever it gets hard or he doesn’t like someone he works with. Pastors can be the same. This environment creates little buy in from your church and team.
  2. Others know you aren’t bought in. Your church and your leaders know you aren’t bought in. It is obvious. You have no vision, no excitement for the future, you don’t invite anyone to church, you don’t talk about any conversations you have with non-Christians. You are simply showing up and people know it. Pastors think they hide it but your church is as perceptive as kids are with their parents, they don’t miss anything when they are looking. When it comes to vision and excitement, your church is looking to see what you have.
  3. Without being bought in, you will change the wrong things. If you aren’t bought in and aren’t excited, if you don’t want to be there, you will have no vision. When this happens, you will change what you just learned at a conference. You will come back and start a drama team, start using candles, do dialogue in preaching, have more songs or less songs, preach expository sermons or topical ones depending on what the latest trendy pastors said he is doing. This creates a roller coaster ride for your church. They don’t know what the win is and they get nervous when you go to a conference because of what will change afterwards.

I would say, if you wouldn’t attend the church you work at, find a new church to attend. Notice I didn’t say work at. Be bought in somewhere before working there. This is why, when someone emails Revolution about a job, we tell them to move to Tucson, start attending Revolution and we’ll see what happens. We want people who are bought into our vision and excited about where we are going, not people who want a paycheck.

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Culture Trumps Strategy

strategy

One of the reasons that churches fail to change or be effective is the leaders change the wrong things.

Culture eats strategy for breakfast. -Peter Drucker

In their book Mission Drift: The Unspoken Crisis Facing Leaders, Charities, and ChurchesPeter Greer and Chris Horst point out corporate culture is tough to pin down. It’s difficult to define. But it sure is easy to feel. Culture is just “what happens.”

Every church says their strategy is to welcome new people, help people meet Jesus, grow in their relationship with Jesus, develop leaders and plant churches. Yet, for a very few churches is this reality.

Most churches do not see guests, new believers, baptism’s or disciples.

Why?

Their culture fights it.

So what do you do? How does a pastor change a church?

Go for the culture. Define the culture you want. Then go for that.

Don’t tell me that your strategy is the great commission if you aren’t seeing anyone start following Jesus.

Peter Greer said, “Leaders cultivate corporate culture within faith-based organizations just like they cultivate their own spiritual lives.”

You must create boundaries, policies, rules (whatever you want to call them) to keep the culture you are going for clear and on track.

You must celebrate the things that matter most, that help you accomplish your culture.

If your culture that you are going for has new Christians in it, celebrate when that happens. If it is baptism’s, celebrate when they happen. Tell stories. Show videos. Preach sermons.

Don’t leave it to chance. Too many pastors seem content to leave their desired culture to chance and hope that a strategy will enable to accomplish their vision.

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