Building a platform means that people follow your updates, listen to your words, respect and trust you, and yes, consider buying whatever it is you’re selling. But they will only do that if they like you – and the way you get readers to like you is by legitimately helping them. Answer their questions. Give them stuff for free. Share sources of good, helpful information. Make them laugh and smile. Do what they cannot: gather information or share entertainment value. Access people and places they want to learn more about. Help them achieve their goals. Enrich their lives. After they have seen the value you provide, they will want to stay in contact with you so they can receive more information. They will begin to trust your content – and become a follower. And the more followers you have, the bigger you platform becomes.
