Tag Archives: Audience

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12 Things Great Public Speakers Do

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Nancy Duarte is an expert in presentation design and principal of Duarte Design, where she has served as CEO for 21 years. Nancy speaks around the world, seeking to improve the power of public presentations. She is the author of Slide:ology: The Art and Science of Creating Great Presentations as well as Resonate: Present Visual Stories that Transform Audiences and the recent HBR Guide to Persuasive Presentations. Her books are must reads for communicators but many pastors don’t know who she is. So, as an introduction, here are 12 of my favorite quotes from her:

  1. Designing a presentation without an audience in mind is like writing a love letter and addressing it “to whom it may concern.”
  2. The people in your audience came to see what you can do for them, not what they must do for you. So look at the audience as the “hero” of your idea—and yourself as the mentor who helps people see themselves in that role so they’ll want to get behind your idea and propel it forward.
  3.  Give people insights that will improve their lives.
  4. People don’t fall asleep during conversations, but they often do during presentations—and that’s because many presentations don’t feel conversational.
  5. Before you begin writing your presentation, map out that transformation—where your audience is starting, and where you want people to end up.
  6. Ask yourself, “What new beliefs do I want them to adopt? How do I want them to behave differently? How must their attitudes or emotions change before their behavior can change?”
  7. Presentations move people to act—but only if you explicitly state what actions you want them to take, and when.
  8. The quality of your presentation depends as much on what you choose to remove as on what you choose to include.
  9. The most persuasive communicators create conflict by juxtaposing what is with what could be.
  10. Never deliver a presentation you wouldn’t want to sit through.
  11. Transparency wins people over.
  12. For an idea to spread, it needs to be distinct and stand out.
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Your Audience Determines Your Language

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audience

Many pastors don’t want to admit this truth, but it is true. One reason we don’t like to admit this is because when you do, someone might say, “Oh, you’re just watering down the gospel.” Which admittedly can happen.

If you don’t keep your audience in mind when you preach, you will miss them and it won’t matter what you say.

When I preach, I try to keep a few groups in mind:

  • The person who is giving God one last shot. Every week, there is someone who walks into your church and says, “God, this is your last shot. If you don’t speak today, I’m done with you.” Now, the sovereignty of God says this person is wrong and God can work regardless of what this person says, but this is their attitude. They are skeptical, hurting, lost and often living in some kind of pain. They have deep questions, lots of baggage. They want to know you know how they feel, the concerns they carry and the questions they are asking. They want to know they are real and legitimate and they want help, even though they will fold their arms and not admit it. 
  • The man who was drug there that morning. Every week, this guy walks into your church. He’d rather be fishing, hiking, biking, swimming, watching football, sleeping or getting a root canal. Anything but being at church. But here he sits. His wife, sister, daughter or mom drug him there and he is doing everything to not enjoy and not get anything out of it.
  • The student who doesn’t want to be there. Like the guy above, you have students who don’t want to be there. Who see God as old fashioned, something their parents believe in, constricting, and not for them. They want visions of how God can use their life, how faith can be bigger than they imagine and how God moves.
  • The man who works with his hands. This guy doesn’t read, he wants concrete ideas not theological ideas that can be debated. He wants you to say it and sit down. He doesn’t want a round about way to get there.

What about everyone else? The Christian who has followed Jesus faithfully for 20 years? Everyone I didn’t mention? I’ve found if you preach to these groups of people, you will hit everyone else in the room.

I’ve also found that most pastors don’t preach to these people. It is hard for me to always keep them in mind.

When I write a sermon, I often imagine having that sermon as a conversation with one of my friends who fit into these categories and how I would present it to them. What I’d want them to know and the questions they would have about it.

Don’t miss this though: your words reflect who you think is there. Whether you believe it or not, your audience determines your language because your language determines your audience.

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